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An experience is what a guest actually reserves: the Estate Tasting, the Saturday cave tour, the harvest dinner. It carries the schedule, the capacity, the price and the rules. Creating one is a three-step guided flow. Nothing is saved until you finish, so an abandoned attempt leaves nothing behind. Go to Experiences → Add experience.
Good to know You need at least one venue first. If you have none, the flow shows “Add a venue first” at the top. See Locations and venues.

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Step 1 — Experience type: what are you offering?

Rather than asking you to choose a capacity model cold, Riserva asks what kind of thing you’re making, and sets sensible defaults from that. All of them are editable afterwards. Then fill in the Details:
  • Name — the most important field. “Estate Tasting”, “Harvest Dinner”.
  • Description — guests read this when booking; your team reads it aloud on the phone. Write it for both.
  • Photo — upload one, or Choose from Files to reuse an image already in your Shopify Files. Optional, but it’s what makes the booking window look like your winery.
  • Venue — where it runs.

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Step 2 — Schedule: when does it run?

For a recurring experience: pick the days (Thu–Sun are selected to start with), then a first start time and a last start time. Those are the first and last seating, not opening and closing — with 30-minute starts, 11:00 to 16:00 means eleven seatings, the last one at four. For a one-time event: pick the event date and a single start time. You can add more schedules — and blackout days — after this, including a second venue or a different set of hours.
Good to know Times are picked from a dropdown in your own clock format (2:30 PM or 14:30, per Settings → Regional formats), and they’re always in the venue’s location timezone.

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Step 3 — Capacity & price

Capacity asks one question, worded for the template you chose:
  • Tasting → “Seats per time slot”
  • Restaurant service → nothing to set: “The venue’s tables set capacity for a restaurant service — nothing to cap here.”
  • Tour → “Spots per departure”
  • Private buyout → nothing to set: “One party takes the whole venue. Set the largest party it can host.” — the largest party is the only limit
  • Event → “Tickets available”
Then smallest and largest party you’ll accept. Price per guest — except on a private buyout, where the field reads Price for the venue: one price for the whole room, whatever the party size. Leave it blank for a free reservation, or for a restaurant where guests pay for what they order. A price always means an entry fee: type one on Restaurant service and the experience is saved as charging that fee at reservation, not as free to book. Type a price and Riserva reminds you what that means:
Payment is due when the reservation is made. Staff reservations show Payment due until collected — you can change this later.
New experiences follow your shop cancellation policy — the wizard shows the sentence guests will read. To give this experience its own rules, open it after creating and use Set custom rules for this experience in its Booking rules card.

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The live preview

The right-hand panel, How guests will see it, shows the experience, updating as you type: photo, name, venue, schedule line, duration, party range, description, and the price — or “No booking fee”. Use it. If the preview reads badly, the listing will too.

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Save as draft, or publish

Two buttons:
  • Save as draft — creates the experience, unbookable, no Shopify product. Nothing appears on your website.
  • Publish — creates it live, and creates its Shopify product so it can sell online.
Either way you land on the experience’s editor, where every field from the wizard is available plus everything the wizard deliberately didn’t ask. See Publish an experience.
Good to know If you leave the price blank, Riserva saves the experience as free to book — a free experience must not claim to charge. To charge later, open its Pricing card, answer Yes — guests pay a fee to reserve to “Are you charging for entry?”, and set the price and When is it charged?.

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What to change afterwards, in the editor

The wizard asks the minimum. The editor (Experiences → the experience) adds:
  • Capacity strategy (in the Capacity & party card) — including Open (no limit), which the wizard can’t produce, and Max groups per slot
  • Duration (min) and Buffer / turn (min)
  • Online booking cutoff (min)
  • Pricing — whether you charge for entry, when it’s charged, and Credit the fee toward the guest’s bill (the tasting fee waived with purchase)
  • Who can book — Anyone, Members only (shown to non-members as a locked card with a link to join, unless you untick Show it to non-members as locked, with a link to join), or Unlisted — staff book it, for private events your team books
  • Tags (the Organization card) — group experiences so a block on your store can list just one tag’s experiences
  • Where it runs — link it to more venues
  • Guest questions — see Intake questions
  • Add-ons — cheese pairings, reserve pours, anything extra
What things mean on this screen: What things mean: Experiences