1. Who the email comes from
A reply-to address is worth setting — guests reply to confirmations far more
often than people expect, and Riserva’s sending address isn’t a mailbox anyone
at your winery reads.
2. Send from your own address (optional)
Out of the box, guest email goes out from Riserva’s sending address, which is perfectly deliverable. If you’d rather guests sawreservations@yourwinery.com, connect it here. It takes one DNS change.
Connect it
- Under Custom sending address, type the address you want to send from
into Sending address — e.g.
reservations@yourwinery.com. It must be at a domain you control; Gmail, Outlook and the like can’t be used. - Press Connect domain.
- Riserva shows you a short list of DNS records — a Type, a Host, a Value, and sometimes a Priority.
- Add each one at whoever manages your domain’s DNS (your registrar, Cloudflare,
your web agency). Paste the Host exactly as shown: these names are
relative to your domain, so
sendbecomessend.yourwinery.comon its own. - Come back and press Check verification.
reservations@yourwinery.com. That’s the address on
every confirmation, reminder and cancellation from then on.
Good to know Remove stops Riserva using your address and puts guests back on Riserva’s, immediately. It does not undo your DNS records, and you don’t need to delete them — if you reconnect the same address later it picks up where it left off, already verified.
Why bother? Your own address is the difference between a guest recognising the sender and not. It also puts your domain’s reputation behind your reservation mail. It is genuinely optional — plenty of wineries never do it, and their email arrives fine.
3. Rewrite what the emails say
Under Content, pick an email and rewrite its Opening lines (the paragraph under the heading) and Closing lines (the last thing the guest reads). Leave either blank to keep Riserva’s wording. Press Enter for a new paragraph. Two things never change, on purpose:- The greeting stays. Riserva always writes “Hi Marguerite,” itself, so your text is personal without you managing name tags.
- The facts stay. Date, time, party, confirmation code and location live in the details card, which your words can’t touch. A rewrite changes how the email reads, never what it says.
4. Brand the design
Emails are one 600px column. That’s fixed — no email client can be trusted with more. Inside it, you control:
Every colour has a swatch you can click to open a picker — or type/paste
a hex code if you have exact brand colours.
Uploads go to your store’s files (Content → Files in Shopify), and the
image only takes effect when you save — the toast reminds you.
Good to know Some email clients block images, so every email is written to read perfectly without them. Don’t put anything essential inside an image. Colours must be hex values like#6B2233. Anything Riserva can’t read falls back to the default palette rather than producing a broken email, and image URLs must be fullhttps://addresses.
5. Preview it, then send yourself a test
The Preview & test section shows the real email — not a mock-up — updating live as you type anywhere on the page. Two pickers control it:- Email — any touchpoint, including ones you’ve rewritten.
- Experience — pick one of yours and the preview becomes exactly what a guest of that experience receives: its photo as the banner, its real add-ons, a date its schedule actually offers, its price on the money emails (a private buyout shows its flat price, not price-per-guest). Sample reservation shows a generic example instead.
- “Test email sent to …” — it worked. Check the inbox, and the spam folder if it’s not there.
- “Logged, not sent” — delivery isn’t configured for this store (a dev store, usually), so the message was rendered and recorded rather than delivered.
- “The provider rejected the message” — the banner shows the delivery provider’s own words.
Good to know The test uses saved settings, not what’s currently on screen. If you’ve just typed changes, save first — the help text under the field tells you when unsaved changes are being left out. Connecting or removing a custom sending address is not a saved-with-the-bar change: those buttons act immediately.
6. Choose which emails send
Under Notifications (at the bottom of the page — you’ll set these once and rarely return) every touchpoint has a switch, aligned with its name:- Reservation confirmed
- Pre-visit reminder
- Reservation cancelled
- Payment failed
- Reservation rescheduled
- Payment due
- New reservation alert
- Waitlist — table ready
Good to know Turning an email off doesn’t make Riserva go quiet. It still records on the reservation’s timeline that the moment happened and the email was skipped, so a guest asking “did you send me anything?” has an answer.
Saving
Like every settings page in Riserva, changes are saved from the bar that appears at the top of the screen when you edit something — there are no per-card save buttons. A confirmation toast appears when it’s done.What things mean on this screen: What things mean: Settings
Related
- Customer emails — every touchpoint, when it fires, and what isn’t built
- What guests see, end to end
- Troubleshooting